Viale Giosué Carducci, commonly known as “La Passeggiata di Viareggio” or the “Viareggio Boardwalk”, is home to numerous boutiques and prestigious brand-name shops boasting the best in Italian, European and international fashion, which attract locals and tourists alike, even from distant cities, to spend a day in Viareggio shopping or relaxing in the sun. 

A number of high-end bars and restaurants boast magnificent views of the sea and are perfect for when you need to get out of the sun. For those who prefer to grab a quick bite to eat, there are many eateries along the street that offer a range of alternatives to accommodate all types of requirements. In addition to the shops and restaurants, a number of artisanal gelateria offer a vast assortment of flavors from the traditional to the more original.